TikTok commerce partnerships are expanding in Australia and New Zealand
We're excited to announce that TikTok e-commerce platform integration is now available with Shopify, BigCommerce and Ecwid by Lightspeed in Australia and New Zealand.
Are you selling online through Shopify, BigCommerce or Ecwid by Lightspeed?
We're excited to announce that the TikTok e-commerce platform integration is now available with these partners in Australia and New Zealand. Merchants can now link your account to TikTok For Business easily and grow your business with TikTok.
From users starting viral product trends with hashtags such as #TikTokMadeMeBuyIt and #AsSeenOnTikTok to brand sales skyrocketing and items getting sold out, TikTok is creating a new paradigm shift in shopping behaviour. 41% of Australian TikTok users discovered something on TikTok and immediately went to buy it, which is 1.5x than any other platform. TikTok users are also 1.4x more likely to buy a product they saw on TikTok than users on other platforms.
Our commerce partnerships with Shopify, BigCommerce and Ecwid by Lightspeed support merchants to seamlessly tap into TikTok's power of community commerce and reach the ever-growing consumer base on TikTok.
Here's how to get started
You are recommended to have: a TikTok Business Account a TikTok Business Center account and a TikTok Ads Manager account.
Steps
1. Go to your partner platform - Shopify, BigCommerce or Ecwid by Lightspeed. Enable TikTok on partner's app marketplace section (on Shopify), or find TikTok among the already available native sales channels (as a direct integration on BigCommerce or Ecwid by Lightspeed).
You will be prompted to connect to your TikTok Business Center account and TikTok Ads Manager account; either log in or create new accounts.
Ensure that you also have TikTok Pixel with Advanced Matching enabled to drive better performance when you run ad campaigns to drive visibility for your products. You will be able to install it in 1 click, without any developer coding, when setting up the integration on our partner platforms.
2. You can now start creating TikTok advertisements for your products, either directly from your partner platform or on TikTok Ads Manager Create, manage, track and optimize your ad campaigns.
Example of an ad you could run through TikTok Ads Manager:
Collection Ads
An immersive, high-impact ad format designed for discovery and education. Users can explore multiple products or offerings in a fast loading gallery page without ever leaving TikTok.
For detailed step-by-step guides, click on the links below 👇
Shopify
BigCommerce
Ecwid by Lightspeed
Connect to TikTok For Business on your favourite selling platform today!
*Source: TikTok Marketing Science Australian Retail Path to Purchase Study 2021, conducted by Material